Agencies in the Minneapolis, MN are have banded together and created a website that spotlights work, news and jobs from their area. The website, MinneADpolis.com, is a very similar in concept to Nebraska Creative, the Denver Egotist and Idaho Ad Agencies. It is great that this movement of second-tier and third-tier cities utilizing the Internet's reach with a website to showcase work that would normally go unnoticed because it didn't come out of NY, Chicago, LA, or SF. However were they are similarities their are some big differences both good and bad in my opinion.
Firstly, the 27 agencies that came together to create the website are all 4A members and will not allow other local MPLS, non 4A members to post work or news on MinneADpolis. This is just silly. The website was created to highlight the work coming out of that city. You are hurting your effort when you exclude other companies work and you look divided not united in the effort to put MPLS on the map creatively.
Seconly, the website is not a blog, like its Idaho, Nebraska and Denver/Boulder sisters. It functions more like a portfolio site focusing on the creative work from the participanting agencies. The website uses CMS functionality to power views that categorize the work like Print and Interactive and allows the viewer to sort by Latest and Top Rated. Each work piece opens a thickbox with detailed information about the piece.
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