NE Creative

Nebraska Book Company Rebrands as Neebo

Nebraska Book Company's rebrand was featured on Brand News' B-Sides last week. The rebranded company is now called Neebo and its new identity was created by Kansas City-based Nathaniel Cooper Creative. Here is the explanation behind the rebrand from NCC:

"Multiple voices always sound better when they speak as one. The 100-year old Nebraska Book Company had expanded to preside over nearly 300 college bookstores nationwide, each with a different name and personality. In the face of increased competition, much of which is based online, the company quickly recognized it needed a way to unify its on-campus and online identity. It also needed to reflect the fact that the company offered far more than books, everything from school supplies to clothing. We gave them Neebo, the complete college outfitter. The friendly name and logo, partnered with a fresh color palette, feel at home everywhere students live and appropriate with the brand’s “cool older brother” tone of voice. After creating the brand, we made it thrive at every consumer touchpoint, from posters to t-shirts to POP to neebo.com."

Check out the various uses of the new branding here. (Source, Image: Brand New)

New Clarkson College Identity from DAAKE

DAAKE createf a new identity to better match the strength of nursing and health care education programs. DAAKE collaborated with Writing the Range to develop the theme, “Prepare to be the best,” and went on to create a full-scale rebranding including print and collateral, advertising, environmental, website – and more. The resuls were visualsthat boldly represent the core values of learning, concern, commitment, integrity and excellence while expressing the rich history and unique opportunities available at Clarkson College. (FULL POST | Source: 30Report.com)

Geonav Logo Redesign by Swanson Russell

On top of creating the redesigned teaser one page website for Geonav, Swanson Russell also updated the logo and branding for the John Outdoor's Geonav brand.

DAAKE Redesigns Ameircan Payment Systems Identity

American Payment Systems (APS) hired DAAKE to "breathe new life" into their identity. DAAKE redefined the Omaha transaction processing company’s position with a bold new mark that reflects their values and asserts. (Full Post)

Audi Updates Branding

Audi has unveiled an updated logo that gives the four interlocking rings a new shine, changing it from a matte to a more chrome finish. Audi also updated the work mark to a simpler, cleaner font type. (Via Brand New)

NetShops Rebrands as Hayneedle

The Omaha-based, NetShops Inc. which operates more than 200 retail websites has rebranded under a new company name, Hayneedle.

The changes include new technology to better guide customers such as a new navigation system and global checkout cart work across all Hayneedle stores.

In an Omaha World-Hearld article Hayneedle CEO Carter Cast said, “Hayneedle is an evolution of what NetShops was, based on what consumers told us.” NetShops was basically a holding company with a collection of stores...Hayneedle is a consumer brand that connects all of these stores.” (Via OWH)

I am assuming the redesign was done in-house. The logo reminds me a lot of the first rendition of the recent Kraft Foods logo redesign (below).

What does everyone else think?

Wisconsin Rebrands

It seems like there is always drama with state accounts. The latest is the rebranding of the Wisconsin logo and tagline. It has been mentioned that the tagline is ripped from a Bacardi ad and the "cartwheeling" icon resembles someone doing a keg stand (which someone did parody) both of which remind the rest of the states of the stereotype of Wisconsin as an alcoholic state. On The Creative Cooler, two Wisconsinite designers weigh in on the new rebrand. Brand New also picked up on the story. At least they hired an in-state design firm.

SAC Federal Credit Union Unveils New Logo

In the March newsletter the SAC FCU president Gail DeBoer announced the unveiling of the new company's new logo. The new look I believe was design by OBI Creative. In the newsletter, DeBoer explains the unveiling of the logo but to my dismay does not credit OBI for their role in creating the logo. According to the new OBI blog, OBI also wrote two songs for the internal re-brand party. 

Jack in the Box Redesign

As I had mentioned in the post about local graphic designer, Nate Voss, on Design Matters and his guest Joe Duffy, I had mentioned that Duffy & Partners is in the involved with a redesign of Jack in the Box and its identity. Well as promised, even though the closest one is in Denver, here is the new brand. Playing of the logo's dimensions the store signage actually pops out becoming three dimensional. (Image via Brand New)

Omaha Steaks Introduces Redesigned Logo

In today's Omaha World Herald Money section there was a mention of a new Omaha Steak logo. Check out the post on Brand New (Drew Davies already left a comment and a press lease on PR Newswire. Neither the post nor a commentor nor the press release mentions who handled the redesign. Anyone know? (Image Via Brand New)