American Payment Systems (APS) hired DAAKE to "breathe new life" into their identity. DAAKE redefined the Omaha transaction processing company’s position with a bold new mark that reflects their values and asserts. (Full Post)
Rebranding
October 21, 2009
August 25, 2009
Audi Updates Branding
Audi has unveiled an updated logo that gives the four interlocking rings a new shine, changing it from a matte to a more chrome finish. Audi also updated the work mark to a simpler, cleaner font type. (Via Brand New)
August 12, 2009
NetShops Rebrands as Hayneedle
The Omaha-based, NetShops Inc. which operates more than 200 retail websites has rebranded under a new company name, Hayneedle.
The changes include new technology to better guide customers such as a new navigation system and global checkout cart work across all Hayneedle stores.
In an Omaha World-Hearld article Hayneedle CEO Carter Cast said, “Hayneedle is an evolution of what NetShops was, based on what consumers told us.” NetShops was basically a holding company with a collection of stores...Hayneedle is a consumer brand that connects all of these stores.” (Via OWH)
I am assuming the redesign was done in-house. The logo reminds me a lot of the first rendition of the recent Kraft Foods logo redesign (below).
What does everyone else think?
March 24, 2009
Wisconsin Rebrands
It seems like there is always drama with state accounts. The latest is the rebranding of the Wisconsin logo and tagline. It has been mentioned that the tagline is ripped from a Bacardi ad and the "cartwheeling" icon resembles someone doing a keg stand (which someone did parody) both of which remind the rest of the states of the stereotype of Wisconsin as an alcoholic state. On The Creative Cooler, two Wisconsinite designers weigh in on the new rebrand. Brand New also picked up on the story. At least they hired an in-state design firm.
March 13, 2009
SAC Federal Credit Union Unveils New Logo
In the March newsletter the SAC FCU president Gail DeBoer announced the unveiling of the new company's new logo. The new look I believe was design by OBI Creative. In the newsletter, DeBoer explains the unveiling of the logo but to my dismay does not credit OBI for their role in creating the logo. According to the new OBI blog, OBI also wrote two songs for the internal re-brand party.
March 04, 2009
Jack in the Box Redesign
As I had mentioned in the post about local graphic designer, Nate Voss, on Design Matters and his guest Joe Duffy, I had mentioned that Duffy & Partners is in the involved with a redesign of Jack in the Box and its identity. Well as promised, even though the closest one is in Denver, here is the new brand. Playing of the logo's dimensions the store signage actually pops out becoming three dimensional. (Image via Brand New)
March 03, 2009
Omaha Steaks Introduces Redesigned Logo
In today's Omaha World Herald Money section there was a mention of a new Omaha Steak logo. Check out the post on Brand New (Drew Davies already left a comment and a press lease on PR Newswire. Neither the post nor a commentor nor the press release mentions who handled the redesign. Anyone know? (Image Via Brand New)
February 18, 2009
Kraft Unveils New Corporate Logo
Kraft Foods has revealed a redesigned CORPORATE logo. This logo will be seen on the packaging on any of their brands, like Macaroni and Cheese. The smiley faced logo has a "colorful flavor burst" at the end that resembles a flower. (Via Brand New)
Per the interview with Joe Duffy by guest host Nate Voss on Debbie Millman's Design Matters, keep a look out for a new brand identity for Jack in the Box by Duffy and Partners. I know we don't have any Jack in the Boxes in Nebraska but I'm sure we will see something posted on the internet soon.
February 03, 2009
Sprite Logo Redesigned
It seems like there has been a lot of soda products redesigning lately, the biggest being Pepsi. Now Sprite has joined the rebranding party. Seems as they took the old gradient background and placed it inside the new starburst that surrounds the updated, edgy font. The new background color reminds me of the old Sierra Mist can color. There is a theory that it is based on the alternative logo that appears on the silver cans.. For some reason I don't hate it. (From Brand New)
January 15, 2009
DAAKE Design Helps Rebrand Children's Hospital
Children's Hospital has rebranded as Children's Hospital & Medical Center which reflects the expanded expertise and new medical center under construction right now. DAAKE developed and designed their new identity, name and brand. The new identity includes a spiral called "spira mirabilis" in Latin which "rises above Children's Hospital & Medical Center, as a warm and welcoming symbol that also captures the energetic spirit of a child." The five colored rays that radiant from the spiral represent "the joy of a child's imagination as well as the infinite possibilities offered by modern medicine and the discoveries yet to come."
Along with the identity and brand, a branding campaign which included TV spots, radio, billboard and print ads roll out this month too. I am not sure who is responsible for the TV and radio spots but it could be Bendtsen & Company because they worked on the creative on the last Children's campaign with DAAKE handling the design.
I really wish that design firms and advertising agencies would receive recognition for their hard work in company press releases.
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