NE Creative

Local Photography Studio Shoots Ad Campaign for Tequila Brand

Laurie & Charles Photographs recently shot the national ad campaign for 1800 Tequila in NYC.  Adweek featured the TV spots for Ad of the Day recently. Check out the last credit for the spots. SEE MORE

Malone & Co Produces Video for Omaha JDRF

Here is a recent video Malone & Co produced for the Omaha Juvenile Diabetes Research Foundation. It premiered Saturday night at the Qwest and help raise $550k for the JDRF Fund A Cure Gala.

USC Hospitals Brand Campaign

UPDATED: So I found an official release on the Doctors of USC website about the new campaign and I now have more details.

Swanson Russell broke work for "a new integrated advertising campaign designed to market its private hospitals to consumers." Swanson Russell, who first worked on the Doctors of USC campaign launched this campaign with "the objectives of the marketing campaign are to create awareness of and preference for USC University Hospital and USC Norris Cancer Hospital, the two private hospitals that USC acquired from Tenet Health in April 2009." Swanson Russell won the review of the consolidated USC Hospitals (rumored to have beaten Ogilvy & Mather and The Richards Group.)

The consumer ad campaign includes a series of portraits of 6 highly respected doctors and the concept is "built around the historically significant and storied two words that form the USC athletic rally cry: Fight On." The photography was taken by Geoff Johnson of Malone and Co. The campaign work shows a close portrait along with an environmental for each doctor and the doctors at work-everything from surgeries to patient consultations. The goal was to capture emotional moments of doctors and patients.

 The campaign elements are as follow:

• out-of-home billboards and wallscapes, which will be seen in locations throughout the Los Angeles metropolitan area and Orange County. A high-impact ad display will be featured in Los Angeles' Union Station beginning at launch and continuing through January

• radio spots in an initial six-month term on 14 radio stations throughout the L.A. listening area

• digital banner ads promoting the hospitals and key service lines on WebMD and LATimes.com

• brand print ads in the Los Angeles Times and local newspapers throughout Los Angeles and Orange counties

• online paid and organic search promotion through Google Adwords and Google, Yahoo and Bing search engines.

• a new website uschospitals.com

View the campaign showcase on USC University Hospital website, the press release on the "Fight On" campaign and additional work by Geoff Johnson for the campaign.

 

Proxibid Ads Shot by Malone and Co.

Here is a series of recent ads Geoff Johnson, of Malone and Co., shot for a Proxibid print ad campaign. Proxibid provides real-time webcast and timed online auction bidding. The series of ads targeted bidders in  3 market segments- Fine Art, Antiques & Collectibles, Agriculture Equipment, and Construction Equipment.

 

 
 

Randy Teet: Lincoln Creative Retouch Artist

Meet Randy Teet, a Lincoln-based creative retouch artist with a background in creative direction, art direction, graphic design and broadcast production. Randy just launched his new website, Dodge and Blur, which showcases his specialty in photo retouching.

 

Empty Room Project by Andrew Marinkovich

Empty Room was experiment that transformed an empty space into a completely new idea each month. Malone and Co.'s Andrew Marinkovich explored new lenses and techniques through out the project while capturing the changing space, and personalities within, all as a personal project. Check out the gallery. (Full Post Details)

Photography for 22 Floors by Malone and Co.

Malone and Co. shot some images for the new 22 Floors apartments. The concept for the shoot is multiplicity. Malone used the same girl in all the shots, blended her in doing two actions in each scene. This showed a reserved and wild side of the residents 22 Floors are trying to attract. Check out the whole series at here. The campaign has been a great success for 22 Floors has rented out all units.

Larry the Cable Guy Tailgate Party Shoot

 

Malone and Co's Andrew Marinkovich shot the cover of Larry the Cable's newest CD, Tailgate Party. This is the spread that was chosen by Warner Bros. You can watch the behind the scene video on the Malone and Co. blog. Also check out some other covers options Warner picked out.

Malone and Co.: Counter Top Blender

Here are two ads that Malone and Co.'s Mike Malone shot for Bozell client VT Industries. Kate Heller, Malone and Co.'s digital artist, did the post work. See the before and after.