Bailey Lauerman created a campaign for client Aircell who puts high-speed internet on business jets. Bailey helped Aircell market directly to their primary audience, jet owners at the National Business Aircraft Association Convention as well as creating an app that lets business travelers find charter jets equipped with Internet so they stay every bit as connected and productive.
First National Bank teamed up with Corporate 3 Design to brand a financial solution that truly redefines healthcare banking.
Recognizing there is a new reality for healthcare organizations to be even more efficient, reduce costs, and receive payments faster, First National Bank has created a new strategy that connects all aspects of healthcare financial management.
Targeting healthcare systems and providers, C3D and the FNB marketing team created messaging and copy detail that promotes a financial management strategy designed especially for the healthcare industry.
The result was a comprehensive 16 page product brochure, with strong imagery that supports a very personal approach, utilizing the latest in technology and ideas. A benefit driven print ad was also created to broadcast the effort.
First National Bank began rolling out their new checking product late in 2012. They came to Bozell with a question of how to communicate the benefits of this unique product to the market. With a truly free checking product, with no hidden fees or requirements, this was an important message for consumers. Bozell decided to illustrate the “free vs. fee” customers of other banks face by placing a First National green “R” in the word “fee” in a variety of different ways. The eye-catching boards directed consumers to Rchecking.com, where they could find out the whole story.