NE Creative

New Iowa Western Branding and Campaign

The new logo, as I type hasn't been updated on the website, but does appear on the new Iowa Western TV spots that have started to run. From the new logo, it looks like Iowa Western is trying to drop the "CC" from their name. Along with the new university logo Iowa Western updated the Reiver atheletic's logo as well. I was not able to find any information on who designed the new branding and identity nor who created and executed the campaign.

Along with the new logos Iowa Western has two new TV spots that hightlights all of the majors and programs they offer as "What will you become" all under the  theme of "The word is waiting."

Red Bull Air Drop by Archrival

Red Bull, with the help of Archrival, just completed one of the largest guerilla marketing campaigns in the world.

It was called Red Bull Airdrop. Red Bull delivered hundreds of crates filled with Red Bull to 400 universities around the world, spanning 6 continents and 55 countries. Twitter was trending #airdrop, and a simple google search will show you the impact it made. Archrival worked with Red Bull to produce the videos, campaign collateral, official website, and coordinate the drops in countries around the world.

Here is an article that Adrants put out about it yesterday: http://www.adrants.com/2012/04/red-bull-air-drop-hitting-colleges.php

Here is the official site: http://www.redbullairdrop.com

Official launch video: http://youtu.be/0qewVtzvo_0

Instagram trending: http://statigr.am/tag/airdrop

Twitter trending: http://twitter.com/#!/search/realtime/%23airdrop

First Work for Madonna Rehabilitation Hospital

Thought District was hired to define, position and communicate the Madonna brand to core audiences. TD completed an in-depth research study to gauge employee, patient and referring physician engagement, as well as solidify Madonna’s unique brand attributes. The research led to a new brand positioning and communication elements. Here are three print ads from an internal campaign they produced labeled "We Help Make Miracles Everyday."

Bailey Lauerman Breaks TV Spot for Henry Doorly Zoo

The first work is apart of Bailey Lauerman's new campaign for the HDZ dubbed "Life's best things."

Bozell Launches Online Campaign for Westlake Harware

Bozell has launched an aggressive online ad campaign for Westlake Hardware targeted to five different audience segments aimed at increasing awareness of and sales for paint and paint related products at Westlake stores in their service territory.

Using sophisticated targeting techniques, the campaign is designed to reach prospects based on common lifestyle triggers that typically lead to painting projects. For example, research shows that parents with children 10-12 are more likely to take on the painting of their kids bedroom, because as most of us parents know, as a child grows so does their desire to express their own personality and move from kid décor to more grown up décor. The five targeted audiences are:  1)  new movers 2) parents of pre-teens 3) expectant parents 4) newly empty nesters and 5) general remodelers (click on the links to see the different audience landing pages).

The online advertising creative for each segment has unique messaging and there is a custom landing page with relevant help content for each segment as well.  On the landing pages, we designed the header so that the visitor could change colors of the featured room as a means to both engage them as well as heighten the connection between Westlake and paint.

 

Pre-teen Parents

Expecting Parents

Empty Nesters

 

Eleven19 Celebrates 10 Years

Yesterday, Elevent19 celebrates the milestone anniversary of 10 years. To celebrate they created a poster with interwoven icons that represent the current and former team members as well as misc things, to the ten-year logo. 

Swanson Russell Print Ads for FMC

Here is a sampling of the creative work Swanson Russell has done for client FMC. FMC has a range of products from herbicides, pesticides and fungicides that applied to protect a wide range of crops include potatoes, corn, nuts, citrus and small grain. These five ads are for the FMC products of Beleaf, Stallion, Shark EW, Zeus and the FMC potato portfolio.

Borsheim's Valentine's Day Campaign by Bozell

Bozell created a campaign for Borsheim's promoting the jewlery store for the Valentine's Day holiday. The campaign includes outdoor, in-store signagne, cinema pre-show ads and what looks like a Valentine's Day specifc mobile site at m.borsheims.com or you can scan the QR code in the campaign's coaster design.

Billboard

Negro Leagues Baseball Museum Posters by Bailey Lauerman

Bailey Lauerman created this series of posters to promote Kansas City Missouri’s Negro Leagues Baseball Museum. The posters message is about the athletes who played not for fame or money, but because they loved the game. The campaign for the museum helps express and remind us the contribution to baseball, to civil rights, and to our country’s history these athletes had and it will never be forgotten. The posters are featured in the Communciation Arts exhibit.

New Live Well Omaha Kids TV Spot From SKAR

Kids may roll their eyes when told what's best for them, but moms should take heart — they really do listen. Moms are the major influence in their children's lives when it comes to food habits and physical activity. That's the message of this new commercial for Live Well Omaha Kids.