Lottery work from SKAR has begun to see the light of day. The first TV spot is for "The DOG" the new three dollar scratch game for the Nebraska Lottery.
Oxide partnered with Baird Holm for a local advertising project. Baird Holm wanted Oxide to create an ad campaign for publications of various community arts organizations in Omaha, promoting Baird Holm to patrons of the arts. The print ad campaign had two key concepts; 1) Baird Holm is professional with over 135 years of experience and 2) Baird Holm is human. See full post...
Bozell recently launched work for Catholic Charities’ 2009 Annual Appeal. The campaign included a TV spot, billboards, direct mail and print ads. The theme of the campaign is "Ourmaha." Bozell used a vibrant color palette and positive, inclusive messaging in the campaign to position Catholic Charities as a leader in the community, who provides a wide range of social services.
The campaign pieces featured a map of Ourmaha, reinforcing the message that when it comes to giving to those in need, we’re all in this together. Regardless of address, we all play an equal part in making Omaha a great community. The campaign promoted individual responsibility in helping to address issues in our community. Agency Post
It is that time of year were the agencies send out their Christmas cards, put up fun holiday mircosites and design wine bottle labels to send out to clients and vendors. This year we get kicked off with a microsite from Redstone Communications for Scrooge University. You can apply to Scrooge U, read the history of the university, listen to infamous athletic events and sample courses that will mold you in a fine adult based on the universities' principles of "austerity and practicality without worthless frivolity." You can also purchase Humbug merchandise to show your support. Check out the website at ScroogeU.com or join the Scrooge University Facebook page.
Fuse Industries, formerly Fusebox, created a campaign for for the Department of Food Science and Technology at the University of Nebraska-Lincoln. For the campaign's theme "Impacting the World Three Times a Day", Fuse produced a series of recruitment posters to explain the ways food scientists make the world a better place. (Full post)
For Alegent Health, Bozell shot the TV spots that included Alegent patients and their stories of their experience at Alegent. At the end of the spots the url Alegent.com/Stories takes you to more patients stories and also a submit your own story form. Bozell also created the Flash piece featured on Alegent.com and the Stories home page.
On the Visilibity PR blog post "Crybabies Need Not Apply on Facebook," Archrival is praised for its effectiveness of advertising through social media for NBC.
Nebraska Book Company wanted to launch a Student Marketing Manager Program for fall 2009 and it would use social media to showcase the appeal of the job to prospective applicants.
Nine test markets ran two Facebook ads simultaneously for two weeks. One ad simply had a title, “Campus Marketing Job,” with typical classified job description. The other, “Crybabies Need Not Apply,” used copy that left much of the job description. to one’s imagination. Both ads used the same image.
65% of the clicks came from the ad, which read like a post that a friend may have slammed up on your wall and all nine campuses kicked off the fall term with an SMM.
In addition to being in the Graphic Annual Report 2010 Annual, work created by Bailey Lauerman for Piaggio, Ameritas Group and Cargill’s Empyreal 75 received gold awards in the Graphis Advertising 2010 competition. Bailey Lauerman tied for #14 among all agencies entering.
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