NE Creative

UNL's Department of Food Science and Technology Campaign by Fuse Industries

Fuse Industries, formerly Fusebox, created a campaign for for the Department of Food Science and Technology at the University of Nebraska-Lincoln. For the campaign's theme "Impacting the World Three Times a Day", Fuse produced a series of recruitment posters to explain the ways food scientists make the world a better place. (Full post)

Bailey Lauerman ConAgra Ads in CA

Prints ads design by Bailey Lauerman for the ConAgra internal rebranding campaign were featured on the Communications Arts website. (Full Details)

Alegent Health Patient Stories

For Alegent Health, Bozell shot the TV spots that included Alegent patients and their stories of their experience at Alegent. At the end of the spots the url Alegent.com/Stories takes you to more patients stories and also a submit your own story form. Bozell also created the Flash piece featured on Alegent.com and the Stories home page.

Archrival's Facebook Ads for Nebraska Book Co.

On the Visilibity PR blog post "Crybabies Need Not Apply on Facebook," Archrival is praised for its effectiveness of advertising through social media for NBC. Nebraska Book Company wanted to launch a Student Marketing Manager Program for fall 2009 and it would use social media to showcase the appeal of the job to prospective applicants.

Nine test markets ran two Facebook ads simultaneously for two weeks. One ad simply had a title, “Campus Marketing Job,” with typical classified job description. The other, “Crybabies Need Not Apply,” used copy that left much of the job description. to one’s imagination. Both ads used the same image. 65% of the clicks came from the ad, which read like a post that a friend may have slammed up on your wall and all nine campuses kicked off the fall term with an SMM.

Bailey Lauerman Work Selected for Graphis Advertising 2010 Annual

In addition to being in the Graphic Annual Report 2010 Annual, work created by Bailey Lauerman for Piaggio, Ameritas Group and Cargill’s Empyreal 75 received gold awards in the Graphis Advertising 2010 competition. Bailey Lauerman tied for #14 among all agencies entering.

Piaggio "Three Lifting Surfaces"

Ameritas Group - "Dental and Eye Plan"

Cargill Empyreal 57 - "Beach"

SnitilyCarr Breaks New Creative for Lincoln Saltdogs

Snitily Carr and the Lincoln Saltdogs have launched a new marketing campaign which conveys family fun at Saltdogs baseball games.  The family fun strategic came from customer research conducted in early 2009 which revealed that the decision makers were mostly concerned with a family friendly atmosphere.  The creative uses custom graphic illustrations of people and families having fun at Haymarket Park with copy highlighting the various nightly partner promotions as well as the high entertainment value of Lincoln Saltdogs baseball.

Lone Star Beer - iPhone "Puzzle Cap Decoder" Game

 

Check out the iPhone free puzzle game app that Archrival built for Lone Star Beer. http://bit.ly/3xms7L

Behind the SAC Fed Rebrand and Campaign

OBI Creative has published a in depth post on their blog breaking down the elements of the new campaign for client SAC Federal Credit Union. The post shows off the multiple elements to the campaign from the rebrand to the print ads to the billboards and TV shoots. I don't want to steal any of the post's thunder so check it out for yourself.

MediaPost: State Farm Launches Guerilla Campaign

It was reported earlier about Archrival's guerilla campaign for State Farm which I was posted on Archrival's Facebook page. Now MediaPost has reported a more detailed new story on the campaign. 

State Farm was hoping to connect with young adults and enlisted Archrival to create a guerilla campaign targeting young adults in four Midwestern states to promote renter and car insurance. Archrival will handled the strategy, creative and media for the campaign that runs through the fall.  Some of the tactics include online banner ads, movie trailers, gas pump toppers, Facebook social ads, street team materials, and agent giveaways. Another tactic featured street team members handing out samplers to event-goers. The insurance sampler when opened revealed a dollar bill "sample" of the money consumers would save to switch to State Farm car insurance. Another guerilla tactic involved window clings that looked like a windshield smash. With the cling was a note tucked under the windshield wiper assuring them everything was fine. (Via MediaPost News)

State Farm Guerilla by Archrival

Archrival has picked up some work for insurance company State Farm. Below is a guerilla tactic for State Farm renter's insurance targeted to college students.