On the Visilibity PR blog post "Crybabies Need Not Apply on Facebook," Archrival is praised for its effectiveness of advertising through social media for NBC.
Nebraska Book Company wanted to launch a Student Marketing Manager Program for fall 2009 and it would use social media to showcase the appeal of the job to prospective applicants.
Nine test markets ran two Facebook ads simultaneously for two weeks. One ad simply had a title, “Campus Marketing Job,” with typical classified job description. The other, “Crybabies Need Not Apply,” used copy that left much of the job description. to one’s imagination. Both ads used the same image.
65% of the clicks came from the ad, which read like a post that a friend may have slammed up on your wall and all nine campuses kicked off the fall term with an SMM.
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