Beechcraft, a Wichita, Kan.,-based company designs, builds and supports versatile and globally renowned aircraft, has chosen Bailey Lauerman as its lead agency partner. Beechcraft aircraft models baincluding the King Air turboprops, piston-engine Baron and Bonanza, and the T-6 trainer and AT-6 light attack military aircraft.
Beechcraft selected Bailey Lauerman for its demonstrated passion, creativity and experience in the general aviation market segment. Beechcraft was seeking a strategic partner to help drive brand strategy in all media and digital marketing efforts.
Bailey has created a "mantra" branding video so far which you can watch here.
Annonced in the "Inside Business" section of the OWH, Bailey Lauerman has been choosen as the lead agency partner for the Kansas City, Mo.-based Children's Mercy Hospital. Bailery will work with the hospital to develop a creative and marketing strategy in order to create a national presence for the organization as one of the country's leading pediatric health care systems.
Bailey Lauerman announced in a Lincoln Journal Star article that it is going to move the majority of its staff, mostly creative and account services employees, from the Lincoln to the Omaha office. The article states that by 2015 the Lincoln office will dwindle to 10-15, administration and finance positions, from the current 50 employees in the Lincoln office. VIEW ARTICLE
The University of Nebraska-Lincoln's student advertising agency, the Jacht Club, will develop a branding strategy, develop creative concepts, select marketing materials and offer social media and public relations support. The arena is the Club's largest client and will be managed by six junior and senior students. VIEW ARTICLE
Recently a new Omaha-startup called, Flywheel has launched. They offer a premium WordPress hosting company with web designers, freelancers and creative agencies specifically in mind allowing for easiler launching and management of your websites without the "technical mumbo-jumbo" of the traditional hosting companies. MORE INFO
In early September, a radio campaign created by SKAR and the Nebraska Lottery won a "Batchy" award at the World Lottery Summit in Montreal. Extremely difficult to win, Batchy awards recognize the best advertising in the North American Association of State and Provincial Lotteries, an organization representing 52 lottery organizations throughout the U.S., Canada and Mexico. The "Millionaire Tips" radio campaign was created to promote the Nebraska Lottery's Powerball® game.
Bozell has received multiple interactive and design awards from the 2012 WebAwards, 2012 W³ Awards and OMMA Awards.
QRinkle won “Best Interactive Services Website” from the Web Marketing Association’s 2012 WebAwards with the Blue Cross and Blue Shield of Nebraska and Right At Home website redesigns receiving the “Standard of Excellence” awards. Additionally, Bozell received “Silver Awards” from the International Academy of Visual Arts’ 2012 W³ Awards for QRinkle and its redesign of the Westlake Ace Hardware website.
Bozell’s integrated “Zombie” campaign for Westlake Ace Hardware was selected as a finalist for the OMMA Awards, which celebrate the year’s most innovative and brilliant online advertising creative, campaigns and websites. The agency’s summer internship program website, “What a Crappy Job,” is also featured among this year’s best graphic design work in Print’s 2012 Regional Design Annual.