DAAKE created the new brand identity for the Fred & Pamela Buffett Cancer Center which recently had ground-breaking cermony.
The color brandmark features two “C's” for cancer center that arranged to form a “B” for the Buffett family and a “3” for the center's three focus areas: research, treatment and education.
The logo’s colors are bright red and dark red for the center's two medical partners, the University of Nebraska Medical Center and The Nebraska Medical Center; pink and blue for cancers in men and women; and green for life and health.
The brand will be used online and on all of the center’s communication tools, and will be placed on the building when it is completed in 2016.
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