NE Creative

Johnnie Walker, The Man Who Walked Around The World Short Film

The idea and copywriting by Johnnie Walker's agency, BBH London, directed by Jamie Rafn and acted by Robert Carlyle. The short film was shot in one take without editing. It took 40 takes to get it right. Amazing writing, directing and acting. The short tells the history of Johnnie Walker whiskey and give very interesting details like why the bottle is shaped the way it is and why the label is angled.

New Carnival Cruises TV Spots

I can't get enough of the new Carnival Cruises TV spots. The writing is just great. I cant imagine the copywriter had a great time writing these scripts and the filming on the cruise boat at sea probably wasn't bad either.

New Ship Smell

Fun Director

Frito Lay Dips and Chips - MadeForEachOther.com

Check out this fantastic website for Frito Lays Dips and Chips called MadeFromEachOther.com, by agency Goodby, Silverstein & Partners and production company B-Reel. The animations, that are also played on TV, are fun, entertaining and dare I say very cute. The TV spots and website launched Valentine's Day weekend playing off the "match made in heaven" theme. This website is an early front runner for a Cannes Lion in my opinion. Enjoy.

Ontario College of Art & Design "One of the Greats"

This cracked me up. The ad is for the Onatrios College of Art & Design's Executive Masters of Design in Advertising.

Mammoth Mountain Billboard

Here is an out of the box billboard that captures you attention and your imagination. It gets you to visualize and imagine what it would feel like floating above edge of half-pipe. Great execution.

Allstate "Back to Basics"

Here is the latest work from Allstate Insurance by Leo Burnett, Chicago. The Geico and State Farm campaigns are well done these days but this work for Allstate stands out more to me because they are acknowledging the times we are in but TV spot "Back to Basics" still has a comforting feel to it. The integrated microsite, InGoodHands.com, is full of money saving tips and widget-like components built into the Flash-based site's interface. 

Shreddies or Diamond Shreddies

Tis the season for Holiday agency microsites and Holiday cards and advertising and design annuals. My favorite integrated campaign of 08 would have to "Use What You Need" campaign by Sukle Advertising + Design for Denver Water.

Another campaign that appread in the CA 2008 Advertising Annual that caught me eye was for Kraft's Post Shreddies. The agency's intern came up with an idea to help get the brand top of mind again in the crowded category without changing the formula that Canadians loved. New Diamond Shreddies, a fake "new" product line that had the original Shreddies turned 45 degrees. The agency, Ogilvy & Mather, Toronto rolled out TV, print, outdoor, a Website, package redesign and PR to support the new product launch. The website, diamondshreddies.com had recipes, a win a diamond contest, an interactive game and videos of actual focus groups that tested the new product with a comedian as the moderator. The limited-edition line of Diamond Shreddies sold out in two months instead of the estimated four months. A fan even put "the last square Shreddie" for sale on eBay. Needless to say the intern got hired.

JC Penney - "Beware of the Doghouse"

Maker sure you don't end up in the doghouse this Christmas. Happy Thanksgiving.

Nokia N96: Bruce Lee Ping Pong Video

Great video for the limited-edition Bruce Lee Nokia N96 phone.

Stihl Chainsaws "Bridge Cut"

Simple idea reintroduced as a clever, creative, out-of-the-box outdoor execution. Credit: DDB, New Zealand.