What appeared to begin with doing work for regionally Ameritas Group, a division of Ameritas Life Insurance Group, has turned into something bigger. That something was rebranding Ameritas LIfe Insurance, updating the logo and tagline to "Fulfilling Life", and refreshing the brand creating a branding system that includes new custom lettering, bright colors and iconic visuals to represent the best moments in life. DETAILS
August 7th was first annual Farnam Festival. The festival was created as an annual community event at 40th and Farnam (just outside Oxide’s front door). There were bands, food, beer gardens, a silent art auction, vendors, and raffles. The goal of the festival was to raise $50,000 by the end of the summer to complete the project of convert ingFarnam Street into a two-way street from 36th to 42nd streets. Oxide helped the festival by creating the visuals for the event. Here is the rationale behind the creative:
Our primary goal was to promote two-way Farnam, so we started off with the bold visual of a two-way traffic sign. We also wanted to showcase all that the festival had to offer, but didn’t want to turn the poster into a bulleted list. Our solution was to cram as many fun and exciting graphic elements as possible into the arrows — to underscore how much fun and exiting stuff will be crammed into the eight-hour festival.
The poster design was hand-drawn (using a mix of pre-and post-Illustrator and Photoshop assembly) and then screen-printed on a traffic-yellow paper stock.
Unitedm the third-largerst U.S. carrier and Continental Airlines, fourth-largest U.S. carriers respectively, announced they would be merging which will create the largest carrier in U.S. (if not the world). However look at the new logo that came out of this merger. I would hope they would go back to the drawing board and come up with a new unique identity instead of the mash-up they created. I lose all recognition of the United brand in the logo even with the Continental name disappearing. In my opinion this does not reflect this new mega airline at all. Pour a pint for the lose of the historic United logo. (Source: Brand New)
No it is not a new show based off of the popular "So You Think You Can Dance." It is an infographic designed by Julian Hansen to help inspire you in an alternative way of choosing a font instead of just flipping through you font book.
Here is a great post on PSFK highlighted The Dollar Redesign Project, a program lead by creative consultant, Richard P. Smith. The program is a grassroots effort that collects designs for visual inspiration and execution from designers of all levels of skill and age. The US dollar design's, while having some minor tweaks from time to time to prevent fraud, is largely outdated compared to the rest of the world's currency. Imagine if our money looked like the design system by Michael Tyznik below.
Click here
to check out the rest of Tyznik’s design system.
I recommend in the future to stay off the web on April Fools. I'm all for a good gag and here are two that were great gags in the logo redesign realm.
The first was an announcement on idsgn.org that Apple was updating its typeface to Verdana. (Image via idsgn.org)
The second on Brand New revealed the redesign of Dunkin' Donuts. (Image via Brand New)
Up for a challenge? Test your branding recognition with this quiz that gives you two colors, a visual hint and a clue for 21 mystery brands. I got 16 out of 21. Try it out.
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