NE Creative

The Sneak Preview of The Pitch

The Pitch hour long "sneak preview" aired last night pitting McKinney and WDCW against each other for the change to do an assignment for Subway's breakfast menu. I thought the production and editing was very good and I myself was intriuged but I am in the industry and I am antsy to see what other think of the show.

McKinney present two ideas but the strongest was it's "Freestyle Breakfast" concept with a video they created using an recent Youtube star named Mac Lethal rapping about the meal. WDCW pitched the idea of we are all zAMbies and Subway's breakfast menu will wake us up.

I thought it was interesting WHAT each agency pitched. McKinney didn't show all of their cards, no did they seem to put work into what they whole campaign would look like. They pitched the feel of the campaign using the rap video. WDCW on the other hand had much more of the campaign done visually. Print ads, billboards, rough radio spot and even a TV introduction to what a zAMbie is. Both have their ups and downs.

Here is a interseting video of why the CMO picked who he did. What did everyone who saw the show think? 

Alex Bogusky Walks Away from the Advertising World

It was announced today on Adweek.com and Adage.com that Alex Bogusky was resigning from his position as Chief Creative Insurgent of MDC Partners, a role stepped into early this year as walked away from his involvement with Crispin, Porter + Bogusky. Alex we, I, salute you and what you have done in your 20+ years in the industry. Even though he is walking away from advertising I have no doubt he will be not be out of the spot light for long in whatever his next endeavor may be.

Old Spice "Questions"

They did it again...

Tropicana Gives the Gift of Light

Tropicana with agency BBDO Toronto brought sun light to Inuvik in the Northwest Territories which in the winter doesn't see the sun for 30 days. They raised a 36 foot wide helium balloon over the town that gave off artificial sun light along with handing out free cartons of Tropicana to each household. The viral/ambient ad is a part of the new Brighter Mornings for Brighter Days campaign.

Lamara College Rethink Communications Scholarship

Bask in the warm glow of creativity.

Why Clients Get the Work They Deserve

In the spirit of talking about clients here is a great article on Deliver by Steve Cuno called "Why Clients Get the Work They Deserve." Without giving away anything I recommend jump over to the article and reading it. Read more...

Michael Bierut on Clients

This has been circulating the interwebs for a couple days, but it's so vital that I thought it should be posted here as well. Michael Bierut, star design partner at Pentagram, spoke at the January get-together of CreativeMornings, a New York presentation series. Anyways, what he covers applies to each and every one of us. Some very insightful things to keep in mind here, such as when he talks about little kinds of courage that make a huge difference. Courage to possibly talk clients out of work they don't need. Courage to send them updates on work after it's been approved, if you think it works better. Sometimes counter-intuitive, often self-effacing, and always honest -- this is worth the time to watch it.

Just maybe don't do it on your clients' time.

Bud Light "Clothing Drive"

Here is the follow up to the great Bud Light "Swear Jar" video.

Guy Day Passes Away

It was a sad day on Saturday, Jan. 16 when it was learned that Guy Day had passed away peacefully in his sleep at age 77. Guy was a founder, with Jay Chiat, of Chiat/Day (which is now TBWA Chiat/Day). Chiat/Day was the first to bring attention to an agency other than New York and Chicago. Their success of helped pave the way for cities like Portland, San Francisco and Minneapolis. Chiat/Day will be remember always for the Apple Super Bowl spot "1984," which launched the Macintosh and helped created the tradition of the Super Bowl commercial showcase. Read more... (Source: Adweek)

Yahoo Show Its Support to the Creatives