NE Creative

Yahoo Show Its Support to the Creatives

National News: Chrysler and Pizza Hut Name Agencies

Christmas came early for two agencies. Adage posted two articles naming Martin Agency as their new lead creative agency for Pizza Hut and Fallon, Minneapolis to handle creative work for the Chrysler brand. Unfortunately the big loser in both cases is BBDO Worldwide. BBDO, Detriot will be closing in January because of the lose of Chrysler and the New York office will now have to recover from the lose of an estimated $200 million account. So keep a look out in the upcoming months on new work from Pizza Hut and Chrysler.

National News: BK CMO Resigns

It was announced last week the BK Global CMO Russ Klein has resigned. Russ was instrumental in turning around a gloomy brand, hiring Crispin, Porter + Bogusky and delivering six consecutive years of positive comparable sales growth. (AdAge | Adweek)

VW Choose Deutsch
Deutch in the middle of a merger with holding company sibling, Lowe Worldwide, has won the creative duties for Volkswagen. (AdAge | Adweek)

BBDO Detroit to Close
Chrysler has been a BBDO client since 1944 but as of January 2010 Chrysler, now run by Sergio Marchionne, the Fiat CEO which took a 20 percent stake in the American company, will not renew its contract with BBDO Worldwide. BBDO will also not pursue a new contract. With that choice BBDO Detroit will close leaving in question the future of over 485 BBDO staffers. (AdAge | Adweek)

Crazy People (1990)

Here's the scene from the movie Crazy People, about advertising, where Emory (Dudley Moore) unveils his new way of thinking..telling the truth.

How To Identify and Deal With Different Types Of Clients

Here is an entertaining post on Smash Magazine by Robert Brown that categorizes the different types of clients and how to deal with them. According to Mr. Brown the categorizes include The Passive-Aggressive, The Family Friend, The Under-Valuer, The Scornful Saver, The “I-Could-Do-This-Myself”-er, The Control Freak and The Dream Client. (Full Article)

Cliff Freeman & Partners Shuts Its Doors

The agency that brought us great advertising moments like Little Caesar's "Pizza, Pizza," firing a gerbil out of a cannon for Outpost.com and 'Where's the beef?' for Wendy's, is no more. (Adage | Adweek)

Shocking Barack Campaign for Brammo

Brammo is sending out two men on a journey from Detroit to Washington DC using Brammo's Inertia cycle to get them there. The journey symbolizes the same trip the Detroit-based vehicle execs took (expect on their private planes) to DC to get their bailout. However, when they get their instead of asking for a bailout they will present an idea to present the President, if they can get an audience with him, with the energy efficient Brammo electric motorcycle.

The no budget "Shocking Barack" campaign from Cripsin, Porter + Bogusky uses a website, ShockingBarack.com, to help you follow their journey through blogging, video updates and tweets at @shockingbarack. Right now the two men, Dave Schiff, a creative director at CP+B and Brian Wismann, lead designer at Brammo, are in Cleveland. Along they way, they’ll be using couchsurfing.org to find a place to sleep and donations of electricity to charge up their bikes.

We shall see if they will get enough attention using social media to get a chance to chat with the Big Cheese on Capitol Hill.

VW "The Fun Theory"

Here is a new campaign from DDB Stockholm for VW. The is an initiative to get people to change their behaviors by allowing them to see the fun side of acting responsibly. This ties into acting responsible about driving environmentally friendly cars.

The campaign is a number of experiments with the theory fun can change people's behavior. One of the tests is a staircase in a Stockholm subway station that was converted into working piano keys. So when you walked down the stairs each person participated in creating music.

Check you the experiment and others at TheFunTheory.com. You can also look behind the work look at the campaign on Creatvitiy.

Zappos Hired New Creative, Web Agencies

After a much heated and debated RFP and pitch, Zappos has chosen Mullen as their new creative agency (Adweek, Adage). Mullen beat out finalists Draftfcb,San Francisco and CHI & Partners, New York. The incumbent was New York-based, The Ad Store. Zappos estimated marketing budget is around $7 million. The marketing chores will include includes media, creative, discovery/research and agency fees whereas before Zappos marketing efforts have focused mainly on internet direct response.

On a similar note, Zappos also announced the hiring of Happy Cog has their web design agency. Happy Cog will be put to the task to redesign Zappos.com. Some web designers, namely Andrew Wilkinson of MetaLab Designs felt that the Zappos website and even its improve Zeta version, is "a confusing mess." Happy Cog have designed beautiful web site for The Today Show, Thomas Rueters, AIGA, Wordpress and Books A Million for example.

Keep on out on Zappos.

Thinking Inside the Box Project

Check out this great project about not so much design or advertising creativity but about creative solutions. Zak Mroueh, the founder of agency Zulu Alpha Kilo and former Taxi creative leader, set up shop in a giant white box in the middle of Toronto's Dundas Square for nine hours. The Toronto shop welcomed anyone to present any challenge that they could then try and come up with a creative solution. The agency then compiled the footage of the experiment and launched a website documenting the Thinking Inside the Box project.

I recommend going to http://www.thinkinginsidethebox.ca and watching the full length video and if you have time going through each challenge and solution they came up with. The challenges themselves ranged from something as small as helping a wife figure out how to get her lawyer husband to spend money and take a vacation during this economic time (What they came up with was just genius). To something bigger like figuring out to distribute 300 tents to the homeless (they idea, and the great name and logo, ended up in a completely different direction than the "client" had originally thought).

This idea brings me to another article in AdAge called "Stop Being an Agency and Start Being an Agent of Change" by Wayne Arnold. You need to have an AdAge login in order to read the article. Mr. Arnold mentioned that "back in the day" companies used to come to ad agencies for creative BUSINESS solutions also not just creative marketing and advertising ideas. Yes there are consultants that now do such things. In a recent episode of Mad Men, Sterling Cooper client London Fog reached out to Don Draper for ideas on how to increase sales. His idea was to move into new markets like children's coats, hats, and umbrellas.