NE Creative

Red Bull Air Drop by Archrival

Red Bull, with the help of Archrival, just completed one of the largest guerilla marketing campaigns in the world.

It was called Red Bull Airdrop. Red Bull delivered hundreds of crates filled with Red Bull to 400 universities around the world, spanning 6 continents and 55 countries. Twitter was trending #airdrop, and a simple google search will show you the impact it made. Archrival worked with Red Bull to produce the videos, campaign collateral, official website, and coordinate the drops in countries around the world.

Here is an article that Adrants put out about it yesterday: http://www.adrants.com/2012/04/red-bull-air-drop-hitting-colleges.php

Here is the official site: http://www.redbullairdrop.com

Official launch video: http://youtu.be/0qewVtzvo_0

Instagram trending: http://statigr.am/tag/airdrop

Twitter trending: http://twitter.com/#!/search/realtime/%23airdrop

AIGA Nebraska Good Design Is... Exhibit Tomorrow

Tomorrrow, Friday, April 27, 2012 from 5:00-8:00p at Gallery Exhibition at Minorwhite Studios

 

Join AIGA NE for an evening of great poster designs, inspired by Dieter Rams, the former design director of Braun. Charge is FREE. MORE DETAILS

DAAKE Wins 6 Healthcare Marketing Awards

DAAKE helped its healthcare clients win 6 Healthcare Advertising Awards during the 29th annual competition. Winning entries included total advertising campaign, website, new media, outdoor, external communication and newspaper advertising. DAAKE received one silver, two bronze and 3 merit awards. DAAKE’s design team worked in collaboration with Writing the Range on several of the projects.

Nearly 4,000 entries were received, making it the largest healthcare advertising awards competition. A national panel of judges reviewed each entry based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

 

Bozell Wins 2012 Ad Wars

Last night Bozell walked away with the Helmet Trophy, victors at the 2012 AAF Omaha Ad Wars. Congrats to Bozell and all of the teams that came out and played. 

Swanson Russell Redesigns FMCcrop.com

The new website for FMC's Crop Protection division has been updated recently with a new design and CMS. Swanson Russell was tasked to design the front-end and writing a large portion of the website's content. The site's design before the relaunch is below. VISIT SITE

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Oxide Rolls Out 2012 Maha Music Festival Logo and Website

Oxide has launched the 2012 Maha Music Festival website with new logo and identity. The grungy, black and white look is carried out through the design of the one pager, smooth scroll site. The background of the logo is even explain on the site with a quote from Drew Davies. VISIT SITE

Maha Music Festival is about a pride of place. It’s uniquely Omaha — founded and run by people deeply rooted in our city, committed to adding a healthy dose of independent music and arts to the city’s robust cultural mix.

 

When Oxide Design Co. partnered with Maha to develop a new visual identity for the festival, we set out to capture all of that: pride, place, and independence. And we found it in the great chief of the Maha tribe, Chief Blackbird. The Maha were the most powerful Native American tribe in the Great Plains — a tribe whose name inspired our city’s, and then our festival’s. Oxide developed a modern symbol for the Chief that hints at the visual style of the Plains Indians, but is still pure rock n’ roll.

 

- Drew Davies, Oxide Design Co.

Thought District Updates Scooter's Branding

Scooter's Coffeehouse changed its name to Scooter's Coffee and Yogurt and to reflect the new positioning Thought District created a new branding identity with a national presence and consistency. Along with the brand identity Thought District developed the franchisee materials including grand opening procedures and outdoor signage.

The Sneak Preview of The Pitch

The Pitch hour long "sneak preview" aired last night pitting McKinney and WDCW against each other for the change to do an assignment for Subway's breakfast menu. I thought the production and editing was very good and I myself was intriuged but I am in the industry and I am antsy to see what other think of the show.

McKinney present two ideas but the strongest was it's "Freestyle Breakfast" concept with a video they created using an recent Youtube star named Mac Lethal rapping about the meal. WDCW pitched the idea of we are all zAMbies and Subway's breakfast menu will wake us up.

I thought it was interesting WHAT each agency pitched. McKinney didn't show all of their cards, no did they seem to put work into what they whole campaign would look like. They pitched the feel of the campaign using the rap video. WDCW on the other hand had much more of the campaign done visually. Print ads, billboards, rough radio spot and even a TV introduction to what a zAMbie is. Both have their ups and downs.

Here is a interseting video of why the CMO picked who he did. What did everyone who saw the show think? 

Oxide Launches Full Version of Big Omaha Website

The full version of BigOmaha.com has been launched. In keeping with the oversized hand drawn, felt marker text theme there have been some additional content and speakers posted. The speaker's names hand drawn by themselves as well as on hover of the speaker names a sketch of the speaker fades in on top of the speaker bio. VISIT SITE