NE Creative

Roundscapes Relaunches as 42

Roundscapes, LLC has relaunched as 42, a full service digital agency and software lab producing integrated digital campaigns and developing software. As part of the relaunch, the company has closed a $1.5 million, multi-year round of funding from Nelnet and Nebraska Global to scale development of a revolutionary approach to augmented reality and next-generation digital experiences.

42 will continue to serve longtime clients Duncan Aviation, Landscapes Unlimited, Nelnet and Haberfeld. The digital agency has recently produced work for FORTUNE 500 companies and leading brands, including General Electric, Honeywell, Western Union, Union Pacific, Smart Chicken, Cargill, Exmark and Cessna. The company’s development arm – 42 Labs – is working on two software products to be released in late 2012. One of the projects comes from 42’s core experience in immersive media and will transform the way people view the world through their smart devices. VISIT SITE

Omaha Children's Museum New Look

I don't have any details on who did the new indentity and logo but the Omaha Children's Museum has a new look that was launched this year. According to the Executive Director of OCM, the new logo communicates that the museum is a bright spot to those who visit with the star respresneting each child as an individual. It also marks the museum as a destination being the second-most visited arts and cultural attraction in the state.

Bozell to Appear on AMC's "The Pitch"

Bozell announced the other day that they will be is one of 15 advertising agencies natiowide to be appear in the upcoming new AMC Network series “The Pitch.”

Cameras followed Bozell for 10 days, capturing brainstorming, planning, concepting and much more as they prepared to go head-to-head against another agency for a piece of real business.

The first episode of “The Pitch”will air at 10 p.m. locally on April 8, following a new episode of “Mad Men.” Stay tuned for more details as it gets closer to the airing of their episode later in the season.

I wish them the best of luck and look forward to seeing who their pitch was for and what they came up with it.

 

The New BLK Launches New Website

The New BLK has updated their single landing page with a sleek, smooth scrolling, case study-driven website. The new website features case studies for clients like Lucky Bucket Brewery, The Sue & Bill Gross Stem Cell Center at the University of California, Energy Pioneer Solutions and Proxibid.

For the Lucky Bucket case study we get insight into the new lexicon and iconography The New BLK created for each craft beer style (Original American IPA below) as well as the packaging design for the all new Heartland Wheat. VISIT SITE

AIGA Nebraska's Me, Myself and Design

Saturday, April 14, 2012
10:00a to 2:30p

 

Through group discussions, presentations by professional designers, and hands-on activities, we'll be making choices that are as much about seeing you succeed as a designer as they are about you succeeding as a person with passions and dreams. Stick around after hours and several designers will also be available to review your portfolio. MORE DETAILS

 

Bozell has launched the QRinkle Management System, a newly created solution that offers marketers a simpler way to manage, monitor, measure and modify Quick Response (QR) campaigns. This new addition to QRinkle, the QR Code Generator Tool launched by Bozell last year, allows the user to track, manage and share QR campaigns with multiple codes and destinations over an extended period of time.

Until recently, managing QR campaigns with multiple codes was a tedious process involving multiple steps, and there wasn’t an efficient way to change the URL destination of a QR code throughout a campaign. The QRinkle Management System is a distinctive solution to these issues by simplifying the process for marketers. Users will find the system saves them time as well as offers more flexibility, great tracking statistics and the ability to localize campaign results. The QRinkle Management System will be available free of charge for a limited time.

The QRinkle Management System integrates the following features:

• Individual code and campaign tracking analytics are incorporated so users can see how their marketing efforts perform.
• QR codes can be modified at any time to send the user to a different URL – so the user can change content during a campaign without having to reprint any collateral materials.
• QR codes can be set up to expire and send the user to a different destination URL after expiration – so if there is a timed promotional offer in an ad or brochure, users can redirect viewers to more generic information after the promotional period while still engaging them with the brand.
• Users can create a campaign right in the system, or if they have a large campaign with multiple links, they can upload a Comma-Separated Values (CSV) file of the codes to be generated into the system and the system will automatically generate all of the campaign codes at once.
• Users can download all codes from a campaign into a single zip file with one click.
• Users can easily share generated codes with commercial printers.
• Users can share their code creative with others and allow them to download the campaign codes based on the size and image format they require.
• The system offers A/B testing to allow the user to test two different creative messages at two different URLs using a single QR code.

 

First Work for Madonna Rehabilitation Hospital

Thought District was hired to define, position and communicate the Madonna brand to core audiences. TD completed an in-depth research study to gauge employee, patient and referring physician engagement, as well as solidify Madonna’s unique brand attributes. The research led to a new brand positioning and communication elements. Here are three print ads from an internal campaign they produced labeled "We Help Make Miracles Everyday."

Oxide Design Launches New Omaha Young Professionals Website

Oxide designed and developed a new Wordpress-powered website for the Omaha YP after being chosen during a RFP process against other local agencies. The new site design has a fresh, young look that will be more applying to the Omaha YP demographic. VIST SITE

Bailey Lauerman Breaks TV Spot for Henry Doorly Zoo

The first work is apart of Bailey Lauerman's new campaign for the HDZ dubbed "Life's best things."

Bozell Launches Online Campaign for Westlake Harware

Bozell has launched an aggressive online ad campaign for Westlake Hardware targeted to five different audience segments aimed at increasing awareness of and sales for paint and paint related products at Westlake stores in their service territory.

Using sophisticated targeting techniques, the campaign is designed to reach prospects based on common lifestyle triggers that typically lead to painting projects. For example, research shows that parents with children 10-12 are more likely to take on the painting of their kids bedroom, because as most of us parents know, as a child grows so does their desire to express their own personality and move from kid décor to more grown up décor. The five targeted audiences are:  1)  new movers 2) parents of pre-teens 3) expectant parents 4) newly empty nesters and 5) general remodelers (click on the links to see the different audience landing pages).

The online advertising creative for each segment has unique messaging and there is a custom landing page with relevant help content for each segment as well.  On the landing pages, we designed the header so that the visitor could change colors of the featured room as a means to both engage them as well as heighten the connection between Westlake and paint.

 

Pre-teen Parents

Expecting Parents

Empty Nesters