Card to Art is truly simple and truly original. The card appears to be a fairly normal, albeit beautiful, letterpress greeting card. Then you notice that the back of the card has a rectangle die-cut into it. When the back is flipped to be the front of the card, it then becomes a mat for the art on the front of the card. In order to not damage what will become the mat, there are two removable inserts where the giver of the card can pen their message. The cards are also created so they perfectly fit into most standard 5”x7” frames.
Bennett printed these six letterpress cards on a vintage Vandercook press. The cards are printed on Crane Lettra paper which shows every detail of the letterpress process. Lettra is made out of 100% cotton which is a completely renewable resource. These were printed in a limited edition of 200. VIEW SITE
Card to Art Introduction from Card to Art on Vimeo.
Thanks for the link!
Posted by: Bennett | January 05, 2012 at 05:20 PM
This is pretty badass.
Posted by: Nate Custard | January 10, 2012 at 02:07 PM