Bailey Lauerman created a campaign Exmark "Pride" an integrated media campaign to celebrate the brand’s loyal following. The core of the campaign was the website, ExmarkPride.com (no longer up but you can watch a video on the site here), which engaged the owners in conversations with each other and an awards program called the Mark Awards. The awards generated more than 100,000 votes and the microsite proved to be a significant driver for Exmark-related conversations.
The campaign won a national Creative Media Awards from MediaPost.
Exmark "Pride" Print
"Mark Awards" Tradeshow Print
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