BrandHero Designs SnapSac Identity and Product Design

Local design firm, Local Hero, collaborating with 1 Bag at a Time, Inc., an eco-friendly reusable bag manufacturer in California, to created SnapSac. Brand Hero was retained to create a consumer-recognizable and clearly differentiated brand and product line to gain national attention. Brand Hero was charged with development of the new logo, display packaging, in store display and trade ad. 

SnapSacs come in six different models. Each with a one-color custom design printed over the one-color bag fabric which creates the illusion of a two-color look. This is just one way Brand Hero's purposeful design kept SnapSacs multi-tasking totes and insulated styles affordable.

SnapSacs recently appeared on the national TV sitcom, NBC’s Community. The MegaTote is the largest, oversized tote in the collection perfect for appearing along side celebrity actor Chevy Chase and other cast members.