Westlake ACE Hardware Zombie Preparedness Campaign

Bozell launched a new tongue in cheek campaign for client Westlake Hardware. The Halloween campaign starts with Westlake launching a zombie preparedness effort for customers with tips and product recommendation. However, the zombie population is not happy about this and they stage a protest in response. Now Westlake has started to offer tips to zombies as well on how to delay the decay.

You can follow the campaign at:

• WestlakeHardware.com/Zombies
• Facebook.com/WestlakeHardware
• Twitter.com/#!/WestlakeAce

or the zombie movement at:

• ZombiesUnite.org
• Facebook.com/ZombiesUniteOrg
• Twitter.com/#!/ZombiesUniteOrg

 

Comments

[andyRespire]

Interesting & somewhat funny.

But what's the real target & goal of this campaign? Yes, this is a serious question.

[Scott]

http://www.omaha.com/article/20111010/NEWS01/710109919

[NateC]

I appreciate the effort here, for sure. Not a huge fan of the pro-zombie aspect of it, but I really like idea of promoting a hardware store as a place to get all your zombie apocalypse supplies. The facebook strategy is pretty well done, too. It does seem like this is kind of jumping on the zombie wave more towards the end of its run, but as a zombie fan (and someone who would make a hardware store his first stop in a zombie invasion), I still like it.

[Zach O.]

To Andy:

Holiday campaign meets company positioning is what I get out of it.

From the OWH article:
"If we can help you with your lawn and your home, we can help you with the zombie apocalypse."

[Brian]

Andy, Zach - it's also big among the under-represented 18-35 demographic. That group isn't a big part of Westlake's core customer base right now. They typically shop at the big box stores.