Months back Alegent Health put their marketing account into review and the agency BVK of Milwaukee and Chicago came out the victors. The first work with their new agency is surfacing around town in billboard and print but I have not seen any TV as of yet. Here is a 1/2 page print ad that appeared in Delta's Sky Magazine profiling Omaha. The new campaign has dropped the "This is your healthcare" tagline.
Here is a banner that has the same look and messaging as a billboard that is up around Omaha.