The Fertilizer Institute (TFI) has selected Swanson Russell for the branding and launch of a national program designed to help farmers maximize productivity and promote environmental stewardship through more efficient fertilizer use.
Swanson Russell has been tasked with helping market 4R Nutrient Stewardship, which promotes the best comprehensive management practices for fertilizing crops. The agency has developed initial branding and a comprehensive website for 4R Nutrient Stewardship, NutrientStewardship.com. In addition, Swanson Russell is developing new corporate graphics and a redesign of The Fertilizer Institute website.
The Fertilizer Institute is headquartered in Washington D.C., and is the leading voice in the fertilizer industry, representing the public policy, communication and statistical needs of producers, manufacturers, retailers and transporters of fertilizer.
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