SCORR Marketing Named AOR for CRI Worldwide/Lifetree Clinical Research

SCORR Marketing will bring CRI Worldwide/Lifetree together, under one name, and develop the new company identity and brand. CRI Worldwide recently purchased Lifetree Clinical Research®, a Specialized Research Organization (SRO) that provides its multi-therapeutic Clinical Trials Management (CTM) and site expertise to Phase I-III clinical trials. SCORR will also assist with communicating the companies’ combined advantages in human abuse liability and pain disorders, a significant database of patient populations and its Six Sigma Total Quality Assurance Program. (Source: PharmaLive)