SKAR and the Nebraska Lottery have developed one of the gaming industry's first 3-D Scratch games: Green Lantern®. The ticket is based on the popular DC Comics® superhero and features images from the upcoming Warner Bros. Pictures Green Lantern movie. To support the ticket launch, SKAR has developed a multimedia marketing campaign featuring a 3-D microsite: www.nelottery.com/GreenLantern. Lottery customers receive a free pair of 3-D glasses when purchasing a Green Lantern ticket and can use them to view the game, the microsite and in-store point-of-purchase materials. Green Lantern and all related characters and elements are trademarks of DC Comics.
Comments