Phenomblue created two experiences to help promote their Halloween season online. Phenomblue created “Trick-or-treat Your Friends” and “Tweet A Spell” to do just that. They also updated “Monster Mashup” with an all new look and animation. VISIT THE SITE
Trick-or-treat Your Friends was created out of the idea of casting your friends from Facebook in custom Halloween productions. They shot loads of green screen video and created a ton of custom 3D and animation to bring the productions to life. They also created a scalable interactive platform that integrates with Twitter and Facebook to cast friends in videos (from Facebook photos) and share the custom creations with your network. Trick-or-Treat Your Friends provides a tangible brand experience for OTC enabling the community to experience the “fun” while sharing it with others building a stronger social marketing platform for the OTC brand. The site is currently being considered for an FWA award.
Tweet A Spell integrates with Twitter to create custom spells from the most frequently used words in your friend’s tweets. You can “cast a spell” on someone on Twitter and they will be notified with a link back to the spell on the website. Tweet A Spell provides OTC a compelling and interactive way to integrate Twitter into their social marketing platform.
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