NE Creative

Go Dance Challenge Work from SKAR

The Go Dance Challenge, sponsored by Live Well Omaha Kids, is apart of the 5-4-3-2-1 GO campaign by SKAR.  Kids are being invited to download a song from the website, create a dance routine and submit a video to the contest.  Winners will be chosen in 4 different age groups. VISIT THE SITE

Archrival Redesigns KyleBusch.com

Archrival just launched a redesign of the official website for NASCAR driver Kyle Busch. The design of KyleBusch.com was carried over into the other Kyle Busch network sites such as the Kyle Busch Motorsports website and the Kyle Busch Foundation website. VIEW SITE

HP Disco Friend Ball Via Archrival

Check out Archrival's latest work Facebook App the Disco Friend Ball for HP. You can create your own disco ball using your friends photos. VIEW APP

New BCBS of NE Work from Swanson Russell

The new campaign for Blue Cross Blue Shield of Nebraska focuses on what they deliver their cardholders: Peace of mind. The work connects with people in a real, emotional way and uses the song "Be OK" by Ingrid Michaelson as the soundtrack to reinforce their "One Less Thing to Worry About" promise. The campaign launched with television, radio, and outdoor. Other media and executions will follow.

Creative and design by Swanson Russell. Photography and video by Malone and Co.

Outdoor

 

TV

• Travel (First video)
• Baby (Second video)

Nebraska AIGA The Show 19

The AIGA of Nebraska's The Show is back and there is only a week left to submit entries. Entries are due September 30th and can be dropped off at What Cheer in Omaha or Archrival in Lincoln. The winners will be presented at The Show event on November 5th down at the Mastercraft Building. Doors open at 7:00 pm.

The Judges this year are Brendan Callahan an Associate Art Director for Dwell Magazine, Steve Frykholm the VP/Creative Director at Herman Miller and R. Lance Garica a Creative Lead at Sapient. The Judge's Reception will be held at Minorwhite Studios at 6:30 pm on October 1. MORE DETAILS

Debate: Purchasing AdWords of Another Company's Name

If you do a search for you favorite local agency for the most part there are zero paid/sponsored links. However if you do a search for "Archrival" a New York company named Buddy Media has purchased AdWords based on their company and are piggy-backing on the hard work and brand name of Archrival by advertising about Buddy Media's "Facebook Power Tools."

So the debate begins. Is it ok to purchase AdWords on another agencies search results? I'm sure we can all agree it is one thing to place sponsored links on search words like "Omaha Advertising" but a specific company name is that crossing the line. On the flip side I'm sure agencies tell their clients to buy sponsored links on their competitors. If you do a search for "Bakers Grocery" there is a sponsored link from Target.

So do a search for your company and see who is attaching their name to you company's brand.

The New (BLK) Agency in Town

If you haven't heard yet there is a new agency in town called The New Black (New BLK). The New Black is a "creative shop and an idea shop" according to Eric Gautschi, creative director and one of five owners. The rest of the team comprises of brothers Shane and Shawn Bainbridge, Matt Linder and Jon Hustead who all used to be a team at another Omaha-based ad agency and decided to go out on their own.

The new agency works as a creative consultant to help other agencies and clients needing additional “creative firepower.” They’re still working with their former employer, as well as a number of other agencies in town. Clients include Havana Garage and the Lancaster County Agency on Teen Gambling Education, among others. All five own a stake in the business, and they say any new employees will have a stake, too. This partnership model reminds me of the book "Open Minds" by And Law were the agency St Luke's is owned entirely by its employees, all physical resources are shared, there is little hierarchy and all employees are involved in almost all decisions. (Source: The Reader)

The New Black recently updated their website showing off a mix of past work siting the agency and other participants that worked with them The New Black creatives and some original New Black work like the redesign of the S.G. Roi identity (aka the Tobacconist in the downtown Old Market). Using cigar label art with all of their detail and embellishments as inspiration they design team created a simple band with detailing to bring a fresh feel to the vintage business. (Source: The New Black)

Daake Unveals New Polar Identity and Package

DAAKE was hired by Warren Distribution to update their Polar brand identity. The work included a new logo, logotype, bear illustration and label designs. FULL POST

Oxide Work Featured on Brand New and in CA

Oxide's identity work for the Metro rebranding was featured on the corporate and brandy identity work blog Brand New. In addition the logo Oxide designed for Cultures East was chosen to be apart of the September/October issue of Communication Arts (the Design Annual #51, page 139 ). READ MORE

Moylan Iceplex Branding and Website

SecretPenguin has rebranded and launched a new website for the Moylan Iceplex. SecretPenguin's goal was to create a logo that based around the idea of "Family-Friendly" which could appeal to the young kids but also to an older crowd. Check out the process behind the new branding on Dave Nelson's blog. VIEW THE SITE