Oxide Design Helps Rebrand Metro Area Transit as Metro

This morning there was a revealing by the Metro Area Transit (MAT) of a rebranding as Metro. Oxide Design was apart of the rebranding designing the new logo and redesigning the website, which has been changed to OMetro.com.

More details to come (keep an eye out on the Oxide News Blog) but I can assume Oxide help with the picking of the new name and the design of signage and iconography for the new transportation identity.

Comments

[AndyRespire]

This is really great - and long overdue. I was just in Des Moines, noticed their strong DART bus branding, & thought how Omaha needs a catchy bold & simple brand/name change. Voila, here it is.

http://www.dmmta.com Too bad this URL isn't memorable - like ometro.com.

[Drew Davies]

Zach,

You're on the spot on this one — breaking news on NE Creative! Also, you're exactly right: we just launched the official post on our News site for readers who want to learn more:
http://news.oxidedesign.com/metro-identity/

[Jamison Hiner]

I like the site but the trip planner is close to impossible to use I tried 3 different ways including just land marks and I couldn't get a route. I would have the alternative to pick from a map, make it a visual search, or stops by area would me much simpler

[Drew Davies]

Jamie:

You're exactly right. I wish we would have had the opportunity to rebuild the Trip Planner. Unfortunately, it's a pre-packaged application that's going to be pretty costly to replace. Better trip planning is definitely the next priority.