August 7th was first annual Farnam Festival. The festival was created as an annual community event at 40th and Farnam (just outside Oxide’s front door). There were bands, food, beer gardens, a silent art auction, vendors, and raffles. The goal of the festival was to raise $50,000 by the end of the summer to complete the project of convert ingFarnam Street into a two-way street from 36th to 42nd streets. Oxide helped the festival by creating the visuals for the event. Here is the rationale behind the creative:
Our primary goal was to promote two-way Farnam, so we started off with the bold visual of a two-way traffic sign. We also wanted to showcase all that the festival had to offer, but didn’t want to turn the poster into a bulleted list. Our solution was to cram as many fun and exciting graphic elements as possible into the arrows — to underscore how much fun and exiting stuff will be crammed into the eight-hour festival.
The poster design was hand-drawn (using a mix of pre-and post-Illustrator and Photoshop assembly) and then screen-printed on a traffic-yellow paper stock.