Bailey Lauerman created the campaign titled "MaxInsight" focuses on OfficeMax's contract business sales team and what they can provide to business customers. The campaign microsite, MaxInsight.com, demonstrates how OfficeMax can partner with business customers to discover opportunities for greater efficiency and cost containment. The theme of “hidden spend” that carries through the campaign materials translatea into savings across departments and provide valuable data for risk management. The campaign work included print ads, a sales brochure and microsite. Stay tuned for campaign work samples later this week.
A New York Times blog, Mediadecoder, did a story, "Nebraska Agency Taking it to the 'Max'" on the campaign and how it came from the a place most people least expect, Nebraska.