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Swanson Russell created an integrated campaign for the AGCO's new Challenger MT600C Series. The campaign conveys the bold, powerful nature of the brand with in-your-face statements about the tractor's capabilities. The campaign included a microsite, digital ads, print ads and collateral.
The launch campaign generated sales that exceeded initial projections by more than 55% That will be a good Ag case study for Swanson.
Microsite
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