This has been circulating the interwebs for a couple days, but it's so vital that I thought it should be posted here as well. Michael Bierut, star design partner at Pentagram, spoke at the January get-together of CreativeMornings, a New York presentation series. Anyways, what he covers applies to each and every one of us. Some very insightful things to keep in mind here, such as when he talks about little kinds of courage that make a huge difference. Courage to possibly talk clients out of work they don't need. Courage to send them updates on work after it's been approved, if you think it works better. Sometimes counter-intuitive, often self-effacing, and always honest -- this is worth the time to watch it.
Just maybe don't do it on your clients' time.
Thanks for putting the recent Michael Bierut talk on NE Creative. It seems that I never have time to search for things like that. It's great to know that the few places I do have bookmarked will actually connect me to what I need to be paying attention to. It was really refreshing to hear him speak about his client relationships and process. A must listen to.
Posted by: Cathy Solarana | February 06, 2010 at 08:57 PM