According to AdWeek, Dallas-based Pizza Hut has put the creative chores for their account into review. The incumbent is BBDO, NY. Likely candidates were not announced but the finalists will be chosen this week and the winner to be chosen by December. Pizza Hut's media spending was $275 million last year and they have spent $144 million in the first seven months of 2009.
I look forward to no longer seeing the "this isn't a Italian restaurant, French bakery...it is from Pizza Hut" commercials. I wonder if the 8% drop in sales and Domino's becoming No. 1 in online sales, with a 28% share of that market had anything to do with the review. (Stats via AdAge)