It seems like there is always drama with state accounts. The latest is the rebranding of the Wisconsin logo and tagline. It has been mentioned that the tagline is ripped from a Bacardi ad and the "cartwheeling" icon resembles someone doing a keg stand (which someone did parody) both of which remind the rest of the states of the stereotype of Wisconsin as an alcoholic state. On The Creative Cooler, two Wisconsinite designers weigh in on the new rebrand. Brand New also picked up on the story. At least they hired an in-state design firm.