It seems like there is always drama with state accounts. The latest is the rebranding of the Wisconsin logo and tagline. It has been mentioned that the tagline is ripped from a Bacardi ad and the "cartwheeling" icon resembles someone doing a keg stand (which someone did parody) both of which remind the rest of the states of the stereotype of Wisconsin as an alcoholic state. On The Creative Cooler, two Wisconsinite designers weigh in on the new rebrand. Brand New also picked up on the story. At least they hired an in-state design firm.
The keg stander and the ripped tagline are pretty weak, but I don't understand why people are overwelmingly hating on the type.
It's hard to explain, but to me it looks somewhat forest-y and lake-y. Quirky with a little charm, and would totally fit if you put it on the side of a canoe. I think it quite fits the appeal of Cheeseland.
Posted by: Kevin Fitzgerald | March 24, 2009 at 11:14 PM
Take a moment to read former Omahan Michael Stodola's take on this issue, from the POV of a CD living in Wisconsin: http://tinyurl.com/daftro
Posted by: David | March 25, 2009 at 09:52 AM