NE Creative

DirecTV "Louder"

I enjoy the latest DirecTV work that gets us "inside" the board room of a generic cable company. In "The Office" style humor while one exec, who I believe is Ed Begley Jr., comes up with hair brained ideas to help the cable company against DirecTV. These are the only two I could find right now. Enjoy the series.

Client: DirecTV
Agency: Deutsch, Inc.

Bozell Launches Blog for Borsheims

Bozell just launched a website for Borsheims recently that will follow the 2008 Berkshire Hathaway Annual Shareholders Meeting this weekend. The website's blog will have live update to date posting of the event as it is happening Saturday and Sunday.

Discovery Channel Logo Redesign

I noticed while watching the ads before my daily "Three Minute Adage" that Discovery Channel had a new logo. Sure enough I check out my favorite corporate logo design blog, Brand New, a sure enough there was a post about it. It is very clean and uses a font that looks like a version of simple sans. A definite improvement which I think is always a victory for the design team.

New Work From June

Here is a the new logo and packaging for Honey Creek Farm by June Advertising.

AdWars 2008 is in the Books

Congratulations to Turnpost Creative, the winners of the 2008 AdWars. They bested Ervin & Smith, last years winner, in a tough battle of advertising trivia.

NE Creative is News Worthy!

Thanks to Malone and Co. for the love on their website in the News section. In other news someone came across the Nebraska Addys "Bogusky" spoof video and posted it on one of my favorite websites AgencySpy. It start a hellstorm that ended up with people ripping on Nebraska work, SKAR and other nonsense, read it all here. Also in a post on the same blog we were given a node to our existence to the outside world. Tomorrow is AdWars 2008. Get ready, use all the military plus advertising metaphors you want. Someone will stand victorious with the coveted Helmet Trophy. See you there.

Logo Gone Wild

This may be a bit sophomoric or something you would see on college humor but it just goes to show that you have be careful when you are designing. This is the (a) new logo for the UK's Office of Government Commerce. Simple, clean, modern looking logo until you turn it sideways and you have a image of guy jerking it.

(Full story here)

Taco Bell "Bacon Club Chalupa"

This TB commercial made me chuckle. I know that other TB spots are trying to be funny but this one caught my attention. It has the same humor style of Burger King commercials. Get it there in a club and its a Bacon Club Chalupa. It nice to see the "Axe Effect" reversed and done in a classy way unlike the Axe spots.

Agency: DraftFCB
Client: Taco Bell

UNO vs U of Miami: Logo War

I don't know if everyone has heard but the University of Miami is has asked UNO to stop using the two-toned "O" logo because it is an infringement on their trademark. There was a story written by Robert Nelson in the OWH in the Midlands section. I could list plenty of arguments proving Miami wrong but I won't because I want to hear what you have to say. I love the comment by Robert Nelson about how the "O" stands for the city in which the school is located whereas the "U" stands for university, a type of academic institution that exists in cities across the country. So no one can have a) two-tone lettering logos or b) the U on anything because Miami is using them?

Starz Rebranded

I noticed this the other day while trying to find something on TV. I came flipped over to the Starz movies channels on the off chance that there might be a movie on. In the lower right hand corner I noticed a new Starz logo. This prompted me to investigate further. The new identity was designed by Troika Design Group. Starz was planning a $25 million rebranding initiative  that included renaming its eleven channels and rolling out a website for its Encore channel.