BlueCross BlueShield new creative sighting

I noticed an new quarter page ad in the Omaha World Hearld today for BlueCross BlueShield of Nebraska. I can only assume that is one of the first creative released by the Swanson Russell, who won recently won advertising duties. The campaign, which I will dub "This helps," focuses on the BCBS's bluehealthadvantagene.com site were people can keep track of their health and wellness. Clean ad filled with white space and well written copy. Good job goes to SRA.

Other campaigns of interest are:

Bozell -  Alegent Health - After about two years of the image driven creative with "This is your healthcare," Alegent's tag line, Bozell and Alegent launched a much copy driven creative that focuses on Alegent's many programs.

Anderson Partners - Methodist Hospital - "Most Popular Name for Babies" campaign started more recently than Bozell's latest Alegent Health work. The campaign, according to Anderson Partner's Web site, centers around research that more parents have their babies at Methodist than any other Omaha-area hospital."